For the innovative expansion of Licene IV wines into the canned market, I had the exciting opportunity to design the visual identity of their new product line. This project involved creating a distinctive and appealing design for both the wine cans and the packaging boxes. Emphasizing the blend of tradition and modernity, my design strategy aimed to reflect the unique qualities of Licene IV's wines while appealing to a contemporary audience.

The can designs incorporate a sleek, minimalist aesthetic with a color palette that catches the eye. Each element of the design was crafted to enhance brand recognition and appeal to both new and existing customers. The packaging box, designed to complement the cans, features a clean layout that highlights the brand's sophisticated yet accessible demeanor.

This project not only challenged my creative boundaries but also deepened my understanding of branding within the beverage industry. Through this endeavor, I was able to deliver a product that stands out on the shelves and resonates with consumers, driving engagement and expanding market reach.